I believe every business should optimize their website for search engines such as Google, Yahoo!, and Bing among others to rank higher in the search engines’ top search results pages for their desired search terms.
If a site shows up in the top search results pages for their selected keywords, they will get more targeted and conversion-friendly traffic to their site. Getting more quality traffic will enable one to convert the visitors to more leads and eventual sales.
This is why my love of writing on new social media technologies is only eclipsed by my passion for SEO. As it doesn’t matter how good of a product or solution you provide, if people can’t find it online then it might as well not exist.
In a competitive niche like the car insurance industry, insurance companies should utilize proper Search Engine Optimization (SEO) techniques to increase their visibility online and attract more targeted audience or potential customers.
So here are 5 SEO Tips Every Insurance Company Should Know:
Go for Long-Tail Keyword
Long-tail keyword will increase more organic visibility. If you want to get quick results, i.e. getting up high on the top search results pages, then you should research long-tail keyword(s) with a high enough search volume but low levels of organic search competition. You can use Google AdWords Keywords tool to help you research the long-tail searches and find the appropriate long-tail keyword to rank on highly in the search results pages.
Take for example, this insurance company which located in Ireland: irelandinsurancewatch.com. They are in the business of proving information on car insurance plans. In their case instead of trying to rank for car insurance or motor insurance, they go for country specific terms, like cheap car insurance in Ireland.
Work on On-page Optimization
On-page optimization lies in the heart of SEO marketing tactic. In fact, on-page optimization starts even before a website is created live online. Titles, descriptions, and internal links must be optimized properly. Your website’s navigation bar must be user friendly. Make sure your website and web pages load fast.
Research your competitors’ backlinks strategies. Your competitors are continuously trying to create and develop high quality backlinks to build more authority in their niches. If you want to compete with them and have an edge over them in terms of gaining more visibility online, you must be able to research your competitors’ backlinks and formulate your own strategy for future success of your business.
Nowadays, local searches are like goldmine for any business, including insurance. Insurance providers have physical locations. So, they should make sure to take full advantage of local SEO marketing services. It is vital for you to be listed on Google Places, online directories, and other local directories to get additional visibility for local based searches and also gaining multiple backlinks from local directories and online listings.
Become an Information Hub
Content is the key to reaching your potential customers and content marketing can help you achieve this goal. Your content must be informative, unique and provide solutions to problems your potential customers may have.
You must be able to create compelling content that professional copywriters and copywriting agencies can deliver. If you cannot do it yourself, you can hire an SEO agency or company that can take care of your copywriting and content writing need.
Regardless of how you create your content, the keyword relevancy is super important. So instead of writing a large article on car insurance, write 10 articles and split them on different sub-categories. As you can see, the same Irish Insurance company mentioned above has a page/guide on womens car insurance, including specific tips on comparing, calculating, and finding the cheapest ones.
Build and Develop High Quality Backlinks
If you want to appear as an authority site in your niche and drive potential customers to your site then you must be able to attract a good number of relevant backlinks or external links to your website.
To gain trust of your targeted audience and potential customers you will want to demonstrate your authority in the niche and that is why it is critical to have high-quality and ultra relevant content on your website. So make sure you have a good social media presence and professional site design to get more quality back links.
SEO is a complicated and and ongoing process. You can never say your are finished and your site is search engine optimized. As an insurance company must take SEO seriously If you want to stay in the race of acquiring more organic search traffic and turn the traffic into revenue.
The above-mentioned 5 tips should help your insurance business gain more customers and maximize your profits.