There’s many ways to promote a business online. For instance there are a whole range of websites where you can engage people in discussions about subjects related to your business and casually drop details into the discussion about what your business does.
Facebook and Google Plus are good examples of two such websites, however there are many more.
On websites such as those you can create a business presence using a business page and then publish information relating to your business that may be of interest to other people. This is not a place to advertise your products or to promote your business directly but more a place to offer interesting and informative information about subjects relating to your business so that people who may be interested can elect to follow you for further information.
Provided you’re offering good, relevant and useful information you will gradually, over time, build up an audience of people who are interested in what you have to say and who may well become customers in the future.
But today I wanted to talk about two techniques that you can use on your own website.
Offering product reviews
Many websites offer products for sale. And if you look at other websites offering the same products you will find that all of them have similar information available on the page, often taken directly from another page, for example the page on the website of the manufacturer. Often you will even see that online retailers copy and paste information direct from the website of the manufacturer right onto their own website.
This is not recommended. The search engines like to see unique and useful information offered on each website, and simply copying and pasting the content from someone else’s website will ensure that the chances of that page on your website attracting much search traffic are relatively low.
What you need to do is offer compelling, useful and unique information on each page of your website. One the way to do that is by offering product reviews.
Of course it’s not easy doing product reviews. And it’s a little difficult reviewing other products on the market when you are offering your own product for sale. For that reason it’s worthwhile creating another website, quite separate from your business website, that reviews products related to your business, including products that you sell.
If you make the effort to create a useful, interesting and informative website reviewing products related to yours, and including yours in the review, then you will gradually find that visitors begin visiting that website.
Of course your reviews will suggest that your product is the best, either because of the quality or the price, and will offer a link to a page on your business website selling the product.
Here’s a good example of product reviews like this. http://www.gunsafeadviser.com/gun-safe-reviews/ This is a website offering useful gun safe reviews that links to other websites where you can buy the product.
Or provide very substantial information
As I’ve indicated many websites offer very little useful or unique information. For this reason the search engines do not feature them highly.
However visitors to a website like to see useful, relevant and detailed information that they are unlikely to find anywhere else.
If they do then this increases the chances that they will spend a significant amount of time reading that information which will, in turn, improve the likelihood that page will be shown more prominently in the search engines. The search engines like to see visitors spending more time on a website rather than less.
And if it’s your business website that offers this information then this increases the search prominence of your business website as well as the trust with which visitors will view your site.
You can find an example on this website http://www.forklifttrainingaustralia.com/ where the owners of the site have gone to great lengths to review all the information available about forklift licences and to present that information in a way that is clear, easy to follow and useful to any reader. Any visitors to that page looking for information about forklift licences would be most likely to spend a significant amount of time reading that page, thereby increasing their trust in the website publishers as well as increasing the amount of time they spend on the website itself.
So there’s two ways that you might help improve your online business profile and the profile of some of your products. Firstly create significantly useful, authoritative and detailed information, either about the business niche or about the product itself, and publish that on your business website.
And secondly consider creating another website, quite separate to your business website, offering product reviews. It will take some effort however once you’ve created a website that has detailed and useful product reviews on it, linking to your business website, that will be a useful business tool.